A leader in LOHAS, Gaiam is best know for their media products (DVDs) and products that support your yoga and pilates practice. Gaiam also produces a variety of direct response catalogs with organic apparel, housewares and products that enhance the mind, body, spirit and your healthy lifestyle. Living Arts has been one of their very successful titles. We redefined the brand and the visual and verbal language for the catalog as well as redesigned the approach to the brand.