//  Brand Design  //  Packaging  //

Thymes, a boutique fragrance company, tapped Utility to develop a new brand, slated for mass stores. Long known as a high-end specialty bath, body and home fragrance company, Thymes reputation for quality is second to none. Lulah featured high-end, all-natural ingredients yet at a mid-level price point. The product was launched in Target Canada. Utility developed the branding, look/feel, all launch materials, instore fixtures, signage and showroom for trade shows.