In keeping with the gluten-free movement, Pillsbury created a line of gluten-free goodies in the tradition of Pillsbury goodness. Cookies, pie crust and pizza dough all so that families could enjoy the foods they love, trusting the Pillsbury kitchens. We helped introduce the line into test markets with a Facebook promotion and FB advertising, providing opportunities to consumers to sample the product for free, the goal being to overcome any taste concerns. Yes. It does taste good, amazingly good! Of course.