//  Brand Design  //

The flagship fragrance of Thymes, Frasier Fir is the company's signature scent. Inspired by the great outdoors that scents Frasier Fir, Utility designed the 2013 campaign for the brand outdoors. The entire line was photographed in snow, with vintage snow-gear from skis and sleds to snow shoes and snow angels. Utility was agency of record for all phases from concept through brand language, digital retouching and production.